Art Direction
A crafted creative direction built to elevate brand expression.
Design-forward athletic brand experience shaped through structured motion, minimal clarity, and bold visual identity crafted with Fuel®.
(Research)
Exploring brand intention through clarity and direction. Fuel uncovers visual patterns and defines a structured base that guides each creative movement.
(Experiment)
Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.
(Results)
Traffic
225k
Success rate
100%
(Results)
At Proscenium, I was the Lead Designer on long-term accounts such as Harley-Davidson, Lowe's, and
T-Mobile. Big brands, big rooms.
The work wasn’t just about aesthetics — it was about figuring out how to take a company's goals and turn them into something an audience could feel. I designed massive-format screen graphics and full environmental collateral, art directed a team of designers, and made sure everything — from the main-stage keynote to the smallest breakout session — felt cohesive and purposeful.
Live production isn't very forgiving. Every decision had to be balanced. Fresh enough to be memorable, grounded enough to stay on-brand.
Summary of Animations
