Building a Foundation for Wilderness Education
I partnered with Conjure Bushcraft to develop a comprehensive brand architecture that reflects the school's commitment to high-level wilderness survival training. The objective was to create a rugged yet professional identity that serves a dual purpose: providing a physical sense of achievement for students and a high-production-value presence for their digital media channels.

The Merit Badge System
I designed a specialized system of merit badges. This wasn’t just a graphic exercise; it was a solution for competency-based visual credentials. A reward that validates a student's progression through the bushcraft curriculum and strengthens brand loyalty.