Lead Designer
Serving as the Lead Designer for Proscenium’s long-term partnerships with industry leaders like Harley-Davidson, Lowe’s, and T-Mobile, I was responsible for the visual architecture of large-scale corporate environments. The challenge extended beyond "making it look good"—it was about the strategic translation of complex business stories into high-impact, multi-sensory experiences.

The Strategy & Execution
I directed the creation of massive-format screen graphics and environmental design systems that had to perform under the pressure of live production. Art Directed supporting designers and engineered a unified look and feel across main-stage keynotes and specialized breakout sessions.

I ensured that every visual served a specific purpose: driving the brand's narrative forward while providing total clarity for the audience.

Always a balance of creative exploration and technical manipulation to make each event feel both innovative and
"on-brand."