At Proscenium, I was the Lead Designer on long-term accounts such as Harley-Davidson, Lowe's, and T-Mobile. Big brands, big rooms.

The process started with the brief to understand the company's goals — usually through the client's PR team — then I would provide a few logo and theme directions to pick from. From there I built the PPT templates and style guide other designers and vendors used for signage, designed the massive-format screen graphics, created the animations myself, and art directed the team while keeping an eye on print vendors.

Live production isn't very forgiving. Every decision had to be balanced. Fresh enough to be memorable, grounded enough to stay on-brand.