Integrated Product Launch: From Concept to Campaign Supporting the OGIO team, I led the design and production efforts to launch a new product line across a digital ecosystem. The primary challenge was maintaining an identity while managing the synchronized production of a cinematic teaser, a full-scale photoshoot, and multi-channel marketing assets under an accelerated timeline. It was fun!
Leveraging Motion for
Multi-Channel Impact
To drive excitement for new bag colorways, I developed a series of high-energy social media animations designed to capture attention in crowded feeds. These assets were engineered to bridge the gap between studio-quality brand visuals and influencer-generated content, ensuring a seamless, premium brand experience across all touchpoints.
Performance-Driven Ad Frameworks
I designed modular design templates for paid media placements. By creating a scalable visual frames, I solved the need for high-volume ad iteration, allowing the brand to test different creative directions rapidly without sacrificing aesthetic integrity or brand consistency.
