Eat Made
Founding Brand Architecture & Product Ecosystem
I was approached at the inception of Eat Made to lead the end-to-end creative direction, covering everything from brand identity and packaging to the digital UX/UI for web and mobile. The challenge was to build a cohesive visual language that could support a complex business model involving food-trend predictability, intricate distribution logistics, and personalized consumer data. I developed a holistic brand system that maintained a "human-centric" feel while it functioned as a tech-driven
food platform.
Designing for Scalability & Successful Exit
Over several years of iterative development, I engineered a scalable collateral system—including internal operations tools, external marketing, and custom iconography—that grew alongside the company. By focusing on a unified user experience across both digital and physical, I helped establish the brand equity and operational maturity that ultimately led to
its successful acquisition by Aramark.
Don't like either political candidate? We made our own party and celebrated it with local chefs.
Don't like either political candidate? We made our own party and celebrated it with local chefs.
Eat Made
Founding Brand Architecture & Product Ecosystem
I was approached at the inception of Eat Made to lead the end-to-end creative direction, covering everything from brand identity and packaging to the digital UX/UI for web and mobile. The challenge was to build a cohesive visual language that could support a complex business model involving food-trend predictability, intricate distribution logistics, and personalized consumer data. I developed a holistic brand system that maintained a "human-centric" feel while functioning with the precision required for a tech-driven food platform.
Designing for Scalability & Successful Exit
Over several years of iterative development, I engineered a scalable collateral system—including internal operations tools, external marketing, and custom iconography—that grew alongside the company. By focusing on a unified user experience across both digital and physical touchpoints, I helped establish the brand equity and operational maturity that ultimately led to its successful acquisition by Aramark.