Senior Designer — CUSO Financial When CUSO Financial was acquired by Atria Wealth Management, I led the rebrand rollout across the entire organization. A multi-department transition is messy. The risk is inconsistency — every team interpreting the new brand in their own way. The solution was a toolkit: a comprehensive style guide paired with a suite of functioning templates for Office 365 and live events. Modular, scalable, and easy to hand off. Individual teams could produce on-brand work independently — without needing a designer in the room every time. Editorial Excellence: Redesigning "The Edge" I spearheaded the visual evolution of The Edge, CUSO’s quarterly magazine. My goal was to move the publication forward with a fresh, sophisticated aesthetic that signaled the brand’s new chapter under Atria. To create a cohesive reach, I developed a synchronized content system, pairing editorial layouts with custom social media assets to create a unified digital and print experience that drove reader engagement.